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Best Review - Top 3 Marketers Explain - 'What Is An Agency?'
reative agencies, media agencies, PR agencies, "general" agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of "marketing tech" requiring evaluation and training.
To understand the changes afoot in marketing services business models, we asked a number of senior execs who should know to answer the question
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